Salute America's Heroes By Snagging
Specialty Bottles Of Jim Beam Bourbon
Limited-edition labels raise awareness and generate support for the military, firefighters and their families
theBravest.com 5/19/09
Beam Global Spirits & Wine, Inc.
[Fortune Brands, Inc. (NYSE: FO) ] developed these specialty
bottle labels to raise awareness for two non-profit
organizations dedicated to the well-being of these heroes and
their families. Operation Homefront provides emergency financial
and morale assistance to troops, their families, and wounded
warriors, while the Terry Farrell Firefighters Fund assists
firefighters and their families with educational, medical and
equipment needs. The two Jim Beam bottles - one bearing
Operation Homefront's stars and stripes logo and the other
depicting a firefighter - will be available in select stores
Memorial Day through the Fourth of July.
"We all benefit from what these
brave men and women do every day and this is a way that people
can show their appreciation while enjoying themselves at the
same time," said Rory Finlay, global chief marketing officer,
Beam Global Spirits & Wine, Inc. "We invite everyone to toast
these two worthy organizations."
Operation Homefront
"Our partnership with Jim Beam is
tremendous because of the Bourbon's popularity," said Amy
Palmer, chief operating officer, Operation Homefront.
"Dedicating a bottle to our organization gives us great
visibility and allows people to show their support for the
troops who risk their lives to protect our freedom."
Last year, Jim Beam donated
upwards of $250,000 to Operation Homefront through corporate
donations, local market events as well as support from its
distributors and retailers. Jim Beam hopes to build on that
momentum and raise even more money to support Operation
Homefront's mission. For more information about Jim Beam's
partnership with Operation Homefront, please visit
http://www.jimbeam.com/operationhomefront.aspx.
"Jim Beam supports Operation
Homefront and the Terry Farrell Firefighters Fund because our
brands share the same commitment and values - true character,
integrity and doing the right thing," said Kelly Doss, senior
director of Bourbon and whiskeys, Beam Global Spirits & Wine,
Inc.
Terry Farrell Firefighters
Fund
After fire Chief Terry Farrell
perished in the terrorist attacks on the World Trade Center -
along with 342 of his firefighter brethren - his family
established his namesake Fund that honors these modern day
heroes. The organization donates firefighting equipment to
underfunded fire stations as well as provides scholarships and
medical services to the families of active, retired and fallen
firefighters across the nation.
"By simply buying a bottle of Jim
Beam, people across America can send a message of appreciation
to the firefighters who keep us safe," said Brian Farrell,
chairman of the Fund and brother of Terry Farrell.
Jim Beam has already raised
$200,000 for the Fund since 2005, and plans to donate an
additional $100,000 this year by expanding commemorative bottle
sales from the East Coast to 23 states. For a list of
participating states and more information about the Fund, please
visit
http://www.terryfarrellfund.org/.
About Beam Global Spirits &
Wine:
Inspiring conversations around
the world, Beam Global Spirits & Wine, Inc., is building brands
people want to talk about. Consumers from all
corners of the globe call for our brands, including Jim Beam(R)
Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky,
Courvoisier(R) Cognac, Maker's Mark(R) Bourbon, Laphroaig(R)
Scotch Whisky, Cruzan(R) Rum, Larios(R) Gin, Whisky DYC(R),
Teacher's(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs,
Knob Creek(R) Bourbon and Starbucks(TM) Liqueurs. Beam Global
Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO) , a
leading consumer brands company. For more information on Beam
Global Spirits & Wine, its brands, and its commitment to social
responsibility, please visit
www.beamglobal.com and
www.drinksmart.com.
About Operation Homefront:
Operation Homefront(R) provides
emergency and morale assistance for our troops, the families
they leave behind and to wounded warriors when they return home.
A nonprofit 501(c)(3), Operation Homefront leads more than 4.500
volunteers in 30 chapters nationwide, and has provided critical
assistance to more than 45,000 military families in need.
Operation Homefront also hosts the Web community Operation
Homefront Online. For more information, please visit
http://www.operationhomefront.net
and
www.homefrontonline.com.
About the Terry Farrell
Firefighters Fund:
The Terry Farrell Firefighters
Fund assists firefighters and their families with educational,
medical and equipment needs. Established in memory of Terry
Farrell, a decorated member of Rescue 4/FDNY and chief of the
Dix Hills Volunteer Fire Department, the Fund carries on Terry's
legacy of helping others wherever there's a need. The Fund
donated more than $200,000 of new and surplus equipment to
underfunded firehouses in 2008 and has awarded more than
$500,000 in scholarships to firefighters' family members since
2002. In 2009, the Fund is expanding nationally to benefit more
firefighters and their families than ever. For more information,
please visit
http://www.terryfarrellfund.org/
or
http://www2.thestuffinside.com/terryfarrellfund.
Jim Beam(R) Kentucky Straight
Bourbon Whiskey, 40% Alc./Vol.
(C)2009 James B. Beam
Distilling Co., Clermont, KY.
Website:
http://www.jimbeam.com
Website:
http://www.terryfarrellfund.org
Website:
www.beamglobal.com
Website:
http://www.drinksmart.com
Website:
http://www.homefrontonline.com
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