NASCAR Driver Bobby Gordon Is 'Fired-Up' In San Diego

The Terry Farrell Firefighters Fund is there to make sure someone is

available for firefighters and their families when they need help.

PaddockTalk.com  1/16/09

Robby Gordon, NASCAR driver of the No. 7 Jim Beam® Toyota®, is no stranger to firefighters and EMS workers; they watch over him every weekend at the races. This week, before competing in the California NASCAR Sprint Cup Series™ race, Gordon will have an opportunity to show his appreciation when he makes a brief stop at the Firehouse World Expo convention in San Diego, Thursday, February 19. Gordon’s appearance coincides with Jim Beam’s efforts to help raise awareness for the Terry Farrell Firefighters Fund, an organization dedicated to assist firefighters and their families across America. Founded shortly after the September 11, 2001 terrorist attacks, the Terry Farrell Firefighters Fund was established in memory of Terry Farrell, a decorated member of Rescue 4/FDNY and Chief of the Dix Hills Volunteer Fire Department. Farrell, along with 342 of his brothers, perished in the World Trade Center attack.

"First responders at some point touch all of our lives," commented Gordon. "The Terry Farrell Firefighters Fund is there to make sure someone is available for firefighters and their families when they need help. I can’t think of a better way to spend an afternoon than in the presence of these brave men and women."

Jim Beam®, the world’s No. 1-selling bourbon, first formed an association with the Terry Farrell Firefighters Fund in 2005 and has recently increased its commitment to help the organization expand its reach on a national level.

"The Terry Farrell Firefighters Fund is a tremendous organization." said Rory Finlay, senior vice president and global chief marketing officer, Beam Global Spirits & Wine, Inc. "We are eager to do all we can to help raise awareness for this hard working group. Robby understands Beam’s pledge and wanted to show his support any way he could."

Gordon will visit with firefighters and sign autographs from 12-2 p.m., Thursday, February 19, at the San Diego Convention Center.